Intuit Partners with OpenAI in $100M Deal to Integrate AI into Financial Tools
Intuit has committed over $100 million to a multi-year collaboration with OpenAI, aiming to revolutionize financial services through conversational AI. The partnership will embed OpenAI's technology into Intuit's flagship products like TurboTax and QuickBooks, enabling real-time financial insights and task automation.
Users can now access Intuit's applications directly within ChatGPT, with consent-based data sharing. The integration allows for tax refund calculations, loan assessments, and small business cash FLOW forecasting—all powered by generative AI. "This fusion of Intuit's financial expertise and OpenAI's models creates unparalleled value for customers," said Intuit CEO Sasan Goodarzi.
The MOVE underscores a broader trend of financial platforms adopting AI to enhance user experience. By automating routine tasks and delivering personalized advice, Intuit positions itself at the forefront of AI-driven financial innovation.
